Your task is to develop an individual Marketing Plan to execute the following strategy for you company you investigated in your Group Report. You have been allocated a strategy randomly by the instructor and cannot be changed. It may be one of your recommendations or an alternative strategy that fits the company better. (Group Report for Dyson : pls see in files)
Your Marketing Plan should include core marketing planning concepts covered in the module and must be digitally focused. The report must include (but is not limited to) the following:
Focus of the strategy
Aims and objectives Rationale for strategy
Value proposition and core message
Target Customers
Market segment analysis
Target customer needs and personas
Positioning and differentiation
Marketing Program and Tactics
Executional framework of program.
Suggested marketing mix.
Digital channels, tools and marketing tactics.
Control and Evaluation
Operational considerations.
Marketing metrics and controls.
The submission document should be 2000 words (not including references). ONLY add Appendices to support your analysis which should be in the main body report! Do not use Appendices to replace your word-count in the main body of the report.
Note: 1) pls find two Examples in attachment. 2) course PPT will be enclosed in files.
Pls check more details seriously in the requirement document.
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