Your completed assignment will consist of a title page, the body or the report (

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Your completed assignment will consist of a title page, the body or the report (the body should not exceed 3
to 3 ½ pages -see below), a reference page, and an appendix
o
Title page
o
Body of report o One paragraph introduction – bring the reader up to speed on the company and its
overa situation
o Financial Analysis (Approximately one to two paragraphs)
3 Ratios – 1) Profitability: ROA; 2) Leverage: Debt to Equity; 3) Liquidity: Current Ratio
for firm and industry.
Comparison and analysis of company’s ratios with industry ratios. o Main Issue
(Approx. 1 paragraph to define and justify your selection)
Cause(s) of issue (Approx. 1 paragraph)
Impact(s) of issue (Approx. 1 paragraph)
Recommendation(s) for issue (1 ½ to 2 pages)
O References (Eight minimum -APA style)
Appendix (Initial and updated SWOTs with APA in-text citations -goal is 5 per category)
The cover page should include your name, the date, and the class section. The actual report begins on page
two and should be typed. You should use one-inch margins, double space, 12-inch font. You MUST include
intext citations using APA format. Use headings and sub-headings to organize the intormation.
I would like for you to practice using the deductive form. This form involves you stating your main point Issue)
up tront. Next, please provide support for your issue. It is appropriate to share three main points per cause,
impact, and recommendation. Please review pages 62-112 in your MCOB Writing Guides, as well as the
tollowing excerot tor additional guidance
“Writing the apparently deductive form enables you to present your claim immediately; your
readers know what you want to say. They can pinpoint your “main idea” –your claim about
the topic –and recognize your honest approach it. You will have a reason to present the
supporting evidence, and that support will help to persuade your reader to accept your claim.
This model, with its early presentation of thesis, is also efficient. When your time Is limited
in an exam tor examoe. vou present vour orimarv response first. as vour thesis, and then vou
give reasons to support it.” (n.d. Writing Tip #2: More about the Form (Online), Retrieved or
September 6, 2007. http://www.colorado.edu/pwr/writingtips/02.html)
You should include a listing of sources used in your analysis (cite with APA format) on the “References” page.
You must use a minimum of eight sources. The initial and updated SWOTs should be included as attachments
in the appendix section. You will have to cite (using APA in-text citation form) the sources vou read to iustifv
each item in vour SWol table.
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