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You are
to submit a report that analyzes your selected market segment, which is attached.
In
particular, you are to determine who is interested in your product. This
means developing a profile of typical customers in reference to age, gender,
marital status, family size, income level, and location. Note the similarities
and differences these have compared to averages.
Develop
appropriate price ranges based on past history and incomes.
Forecast
potential customers.
All of
these must be supported by metrics from your pivot tables developed using the
Polkville database, which is also attached.
Formatting
Guidelines
Three
pages of commentary (excluding graphs), single-spaced, one-inch margins,
12 pt Times Roman font, with a title page. Doc or docx format. You may
add additional pages containing charts or graphs.
Be sure
to attach your pivot table in xlsx format.
You may
combine these into a pdf document.
I have provided a video that my professor has uploaded for us to view and explain the project with the supporting docs that he mentions in the video, like modifying and creating a pivot table and report formatting.
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