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You are the Product Manager at a company launching a brand-new Radio
Controlled (RC) Drone with build in camera
• The features/benefits that you could offer as compared to competition
are:
– Below market pricing due to extremely low manufacturing costs. You could sell
your product below the competition if you chose to! Doesn’t’ mean you must.
– Data proving that the camera is “best in class”, extremely high resolution and
very lightweight compared to others in the class.
– Longer battery life than any current drone on the market
• You must launch three (3) different drone cameras at different price
points, different features & benefits for each, each for a specific target
market segment.
• Defend your pricing strategy (Skimming, penetrating, or market pricing)
for each product, and your target market segment using a
Market/Product Grid
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