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You are required to perform an in-depth analysis of a company (Microsoft) and the industry in which it operates and submit one written report. Do research on company (Microsoft) strategic issues with information/data only from secondary sources. You should read strategic audit exercise in chapter 1, PP. 64-71. ( attached)
Please cover the following points and check the guideline to see the required details under each point.
(1) A cover page listing team members; (2) Executive Summary; (3) Introduction to the company; (4) Analysis of the comapny (Mission, Vision, Goals, Core Values, Core Competencies); (5) Analysis of the company – Corporate Level and Business Strategies.; (6) Analysis of the company – Functional Strategies; (7) What is the company’s measurement and control system?; (8) Analysis of the Macro-Environment (PEST Analysis); (9) Analysis of the Industry; (10) Analysis of Internal Environment; (11) Key Strategic Issue; (12) Strategic alternatives; (13) Strategic Decision and Strategy implementation; (14) Strategy evaluation and control; (15) Conclusion and Future of Company; (16) List of References; and (17) Appendices.
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