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Writing a case analysis contains Definition of Success/Critical Issues, Situation Analysis and Decision Criteria also with some exhibits such as PEST, SMART- Strategic Market Analysis, 7-S model. In addition with a SWOT table.
Definition of Success/Critical Issues
Success is specific, measurable, attainable/feasible, relevant to the operation’s goals/vision, and presented with a time restriction (SMART).
Success is solution neutral
Problems or opportunities presented are critical to survival
Issues express root causes not symptoms
All are solution neutral
Weakness here limits overall mark potential
Situation Analysis
Summary of internal & external analysis with supporting detail in exhibits
Summary results from appropriate analytical tools with tables and support in exhibits
Financial position summary with appropriate support in exhibits
Analysis of what’s causing the current situation and conclusions provide context for decision making
Decision Criteria
Criteria relate to definition of success and critical issues
Consider qualitative and quantitative
Include targets and a constraint in at least one measure and in all that are appropriate
Are SMART in at least one measure and in all cases that are appropriate
They are objective (not leading)
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