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please refer to the following information and do 3) Marketing Mix:
a. Product:
• Your Product Description for each brand (core benefit/s you emphasized on; indicate the final
value of your benefits).
Round 1: Increase the compactness of MOJO,
Round2:
Round3:
Round4:
Round5
• Positioning including positioning map (Include the positioning map at the end as an appendix;
Note: it is not included within your page limit; Plot your position, that of your competitor, and
the ideal point for each segment you chose). In the text, describe the reason you chose that
position and indicate which information in the simulation led you to that decision.
• Write your positioning statement or value proposition for your new strategy.
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