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Please note that you will need to read Chapter 9 in the text book before completing this assignment.
Please follow all 4 steps.
Remember our discussion a few weeks ago about going to a company’s corporate website? You will easily find their mission and vision statements there. You will also find out a company’s current strategy from their annual reports and press releases. Please remember this part of the assignment; ‘Be specific and explain how it (the strategy) works with the company’s mission statement and how it relates to the SWOT analysis findings.”
In addition to your textbook reading, the attached links may be helpful for further explanation about SWOT analysis.
SWOT Example http://pestleanalysis.com/swot-analysis-strengths-definition-examples/
SWOT Template http://pestleanalysis.com/swot-analysis-template/ – scroll to mid-page.
Select a company and write a 1-2 page paper on the 6 Steps of the Strategic Management Process, as described in Chapter 9 of the textbook. Be sure to read the chapter before writing this paper. Please remember to cite all of your sources including the textbook.
Step 1: Write down the mission statement of a real company.
Step 2: Research using the Internet and conduct an external analysis of the company, describing at least one Opportunity and one Threat.
Step 3: Conduct an internal analysis of the company, describing at least one Strength and one Weakness.
Step 4: Formulate the strategy, or write about what strategy the company is formulating. Be specific and explain how it works with the company’s mission statement and how it relates to the SWOT analysis findings.
I’ve attached an example for you to use for format and content. I would prefer you write about an actual business rather than a charitable organization. Please note that the citations are NOT in MLA format.
Thanks,
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