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1. The first ad must use a Central route (aka central processing) strategy.
2. The second ad must use a Peripheral route (or parallel processing) strategy.
Write a paragraph for each ad describing what you would include in the ad (language, visuals, etc.), as well as why that would be effective for the target audience and type of route/ strategy. Be sure that you prove that you understand what the routes entail.
Estimated total word count: 300-400
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