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Read the Marketing Insight on Lego found at the end of Chapter 5. Respond to the following questions in report format:
Why has IDEo been so successful? What is the most difficult challenge that IDEo faces in conducting its research and designing its products?
In the end, IDEo creates great solutions for companies that then receive all the credit. Should IDEo try to create more brand awareness for itself? Why, or why not?
Requirements: After completing the lecture and reading assignments, write a 500-word response. Do not use the question in your response.
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