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From reading 13 Businesses With Brilliant Global Marketing Strategies, pick one of the companies listed and discuss the following: *****AIRBnB IS THE COMPANY I CHOSE*****
-Why did you choose this company? (Love to travel, use AirBnB often so was interested in learning more of the marketing and business planning, etc.)
-Provide examples of how this company reflects your own hobbies or interests. (I love to travel. I love technology so use of the app is easy to find places to stay, etc.)
-How have data and technology, social marketing, and ethics changed the game for these global brands?
-Why do you think they are successful global marketers?
-What would you do differently to further the company’s success? -Would you introduce a new product, or maybe improve a current process? Give examples on how this change would impact the company.
MUST CITE AT LEAST 3 SOURCES IN APA STYLE.
The link for the Top 13 Business is here, it has some info on AirBnB that may be helpful as well: https://blog.hubspot.com/marketing/global-marketing-and-international-business
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