Who is the primary audience and who is the secondary audience?

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Learning Goal: I’m working on a public health exercise and need support to help me learn.Identify and describe each part of this Social Marketing Campaign.
Brand – the words and symbols that help the target audience identify with the product or service
Product – the behavior or innovation being marketed
Price – the benefits, barriers, and financial costs
Place – the target audience and how and where they can be reached
Promotion – how is the campaign organized to reach their target audience
Publics – who is the primary audience and who is the secondary audience who might also be influential in the acceptance of the behavior or innovation by the primary audience
Partnerships – collaborations and other organizatons working together
Policy – advocates and policies that support the product or service
Purse strings – funding for the product or service
Requirements: definition

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