White Advertisements in Print Media- Psychology Research Proposal- Literature Review Assignment

By
Responsive Centered Red Button

Need Help with this Question or something similar to this? We got you! Just fill out the order form (follow the link below), and your paper will be assigned to an expert to help you ASAP.

Order Form

Added on: 0000-00-00 00:00:00Order Code: Question Task Id: 0

Internal Code: TV245
Literature Review Assignment:

Task:

The influence of the white space of black and white advertisements in print media on memory.

It has been studied that in black and white advertisements, proportion that is given to the white color (white space) has a significant meaning and impact on memory of readers, viewers or consumers of a product/ service. Along with this, it is also known that due to changes in color, it is possible to attract a person or consumer. This means that colors do have a great impact on someone’s memory. The aim of this research is to study the effect of white space of black and white advertisements on consumer’s memory and what content of the advertisement is most significantly retained in case white space is manipulated. The objective of this study is also to identify how proportion of black and white can be adjusted for the greater good of companies. This study will utilize a quantitative approach methodology where a questionnaire will be given to participants. Participants will be university students. The expected results for this study are to identify what effect does white and black balance of content in print media advertisements has and how does it affect memory of consumers or viewers. Results can serve a good purpose for various advertisement agencies as well as for theoretically understanding effect of colors on consumers.

Aim

Advertisements really make a great effort when a multi- national company has to launch a new product but in a new market. Advertisements are considered to be a major breakthrough to customers and that is the only reason why many companies are able to strive through toughest competitions in industry (Gorn et. al. 1997 and Singh 2006)). Following are the aims of this research that can help and show what impact does white space in a black and white advertisement has on consumer’s mind and memory:

1. To investigate the effect of white space of black and white advertisements on consumer’s memory and what content of the advertisement is most significantly retained in the memory of viewer in case white space is increased or decreased to a certain proportion, such as, 40%, 50% or 70%.

Objectives

-To study the effect of the white space on memory of contents when the white space is more compared to the contents of the black and white advertisement.
-To investigate how the white space affect the memory of contents of the reader when the white space is less than the contents of the black and white advertisements.
-To investigate how the black and white advertisements influence the memory of the contents of the reader when the black contents and the white space are equally employed in the advertisement.

Research question

1. What percentage of white space in black and white advertisements of print media affect reader’s memory most to remember the contents of advertisement?

 

Uploaded By : jack
Posted on : February 12th, 2018
Downloads : 0

How to create Testimonial Carousel using Bootstrap5

Clients' Reviews about Our Services