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When most people think of social media, they think of Facebook, Instagram, Snapchat, TikTok, etc. as platforms for their own personal use. But what about social media in business? There are many deeper considerations when promoting your business through social media including the ethical framework involved and the potential risks and consequences if social media is not used properly.
Choose a few companies that are of interest to you. Include at least one company that is in the same or similar industry as your eCommerce business. Explore the ways in which these companies use social media platforms for their marketing strategies.
Discuss the following questions:
Compare personal vs. business use of social media. Evaluate how well the companies you researched use social media.
Explain the difference between internal (enterprise social networks [ESNs]) and external social media (professional networking, social media sites, Software as a Service [SaaS] tools, and social media management software).
What are social media algorithms and how can a business make the most of them?
How can your eCommerce business use posts, images, graphics, hashtags, memes (like the one above) and other interactive features to use social media most effectively?
Why is social media literacy an important skill to have as an emerging professional?
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