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Suppose you get a job at Life Cover Limited, a financial services company based in London, UK. In its 20-year history, Life Cover has never done any international business. Now its Managing Director, Mr Bradley Decker, wants to expand abroad through establishing a subsidiary in Japan. Mr Decker selected you and one of your colleagues to prepare an international expansion plan. You have been asked to focus specifically on the role that national cultural differences would play in international business expansion.
Requirements:
a) Apply both Trompenaars’ cultural dimensions and Hofstede’s dimensions of culture
b) Critically discuss any cultural differences that you identify compared to the UK culture in terms of workplace values, power, trust, leadership, negotiation, rules and norms,
and work-related behaviours
c) What recommendations would you make to avoid making cultural blunders when doing
business in Japan?
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