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For this discussion, spend some time on the Internet and review some videos of PIOs addressing the public through the media. Also, review some written press releases. Note that a press release is different from a newspaper article, and a PIO addressing the public differs from a news reporter addressing the public. Be sure your sources are PIOs and press releases!
Choose one video clip and one published press release to focus on for this discussion. In your initial post, please address the following questions:
Video Clip directions: Look closely at how the PIO in your video clip is dressed, his/her mannerisms, and overall presentation.
What makes a good PIO?
What strengths/skills, abilities, qualities, and traits are necessary for this position?
Do you feel the PIO in your video effectively and professionally demonstrated these skills, abilities, qualities and traits?
List at least one positive and one negative trait of the PIO in your video clip, and offer a suggestion to improve upon the negative trait.
Written Press Release directions: Pay attention to not just what is in the press release, but how it is said.
If you only had time to read the first paragraph, is all of the relevant information there?
What impression can you form regarding the author of the release based on reading the release?
Are there any suggestions you would make to improve the written release?
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