What is the average length of the posts?

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Learning Goal: I’m working on a creative writing multi-part question and need an explanation and answer to help me learn.Your first task this week is to analyze the social media presence(s) for a company or organization of your choosing. This assignment is the beginning of a three week project that culminates in you writing a social media style and content guide for a fictional company (more on that in the other assignment sheet for the week). The first step, i.e. this assignment, in this project is to understand the rhetorical moves a company might make when formatting and creating their online content. Remember, when analyzing rhetoric, you want to focus on how an author is composing instead of focusing on what they are composing. This is the difference between rhetoric and summary. Social Media Analysis: At least one to one and a half pages, single-spaced in report format, e.g., single-spaced, headings, multiple paragraphs, etc. Think about one of your favorite companies/organizations, or a company/organization where you might like to work and analyze their social media presences AND engagement. Review at least the last six months of their social media activity on each platform. If the company/organization has fewer than ten posts in the last six months or does not engage with their audience in at least half of their posts, choose another more active company/organization. As you review their social media presence(s), be sure to address things like what sort of social media presence does this company have, i.e. Facebook, Twitter, Instagram, SnapChat, TikTok, etc.? As you read through their feeds, take note of how often they post. What is the average length of the posts? Do the posts include photos or other media? Who do the posts seem to be addressing (be specific here)? What purpose do the posts seem to serve? Are the posts addressing some specific cultural moment? If so, do they seem to be doing it well? What is the tone of the posts overall? Which rhetorical appeals, i.e. logos, ethos, pathos, does the company/organization seem to use the most in their posts? Do you notice any differences in content between platforms? What are these differences?For engagement, consider how the company/organization you chose interacts with their audience online? As you read through their feeds, take note of how they engage with customers who have responded to their posts or who address their account directly. What sort of tone does the company/organization take when responding to their audience? How can you tell? What seems to be their purpose in responding to customers? Again, how can you tell? What do you think of the way the company interacts with customers? Does their approach encourage you to contribute? Why or why not? Do you believe that customers feel seen and heard online? Again, why or why not? What kinds of things might the company do to make their social media presences more engaging?
Requirements: Minimum 1 Page

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