What is so important about distribution anyway?

Learning Goal: I’m working on a marketing strategies discussion question and need an explanation and answer to help me learn.RESPOND TO DISCUSSIONProbably no area of marketing is growing as fast as distribution (Place) today. Why would you think that is so? What is so important about distribution anyway? How does it affect the marketing mix? Especially, how does distribution affect the product itself? The book says it may act as a determinant of price. How does that work?

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