What is it: A cover letter specifically tailored to the job ad you posted in the

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What is it: A cover letter specifically tailored to the job ad you posted in the discussion board
Purpose: The purpose of the cover letter is to present your credentials and argument for being a person qualified and interested in the position so that you make it to the interview.
Goals: Persuasion
To build a positive image of your qualifications
To show you have researched the company and analyzed the job ad extensively based on the information from in-class lecture, examples, and activities
To convince the hiring manager/HR person/computer that you should be met with for an interview
For this submission, you will submit a draft that is peer reviewed by two of your classmates. You will take that feedback and submit a final version of your cover letter in Lesson 13.
Assignment Instructions
Tasks: Your cover letter should engage the following:
You are to respond to the job listing you posted on the discussion board and create a cover letter for the position. This was the one we used: https://www.indeed.com/viewjob?jk=4565da92ed343d14&from=serp&vjs=3 Discussion is this “Hulu’s marketing department is seeking a compensated social media manager responsible for planning, executing, and optimizing all campaigns related to Social and Youtube. The social media manager will be qualified for initiatives ranging from brand awareness to subscription acquisition. In addition, Hulu specifies that the potential applicant must possess the highly analytical, creative, and adaptable development mindset required for breakthrough thinking.
According to the readings, the company is seeking a person with an added advantage and a deep understanding of social media metrics which would enable them to optimize the company’s social media platforms, thereby making them more effective at promoting brand awareness in the market and increasing the rate of subscriber acquisition. Underneath the surface, therefore, the organization seeks someone original, creative, and an exceptional communicator.
Because they will be responsible for designing campaigns for the company’s social media channels, it makes sense to hire an inventive and creative candidate. In addition, the demand that the applicant is an outstanding communicator is reflected in the company’s description of the manager’s responsibilities: “planning, execution, and optimization of all campaigns.” Therefore, the fact that they are looking for the characteristics mentioned implies that they must exhibit exceptional communication abilities to support the effectiveness of campaigns”
You should not create a “form” cover letter or resume. You need to understand how to compose the cover letter to meet specifics from the job ad.
A Good cover letter “shows” as opposed to “tells,” so focus on incorporating 1-2 of the short narratives you created in the short assignment this week.
Format: Cover letters have a specific format. You can review this week’s video and the material in chapter 10 of the textbook for ideas of how to format the letter and its contents. You should NOT use a template from Word or available online. These are often thrown into the trash without being read by hiring managers. However, you should remember the format you use for the cover letter, as your resume should match in style and font choices.
Length: The cover letter should be one page in length. This is always advisable, but as you gain more time and experience in your field, the letter may surpass this length. For this assignment, stick to one page.
Remember: Much like you matched a brand for the company when you wrote the negative response letter, your cover letter creates a personal brand that is an introduction to who you are for employers. Consider how your tone, word choice, mechanics, and other rhetorical moves present you.

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