What factors do you think companies consider when selecting rap artists to promote their brands?

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Learning Goal: I’m working on a music discussion question and need support to help me learn.List at least three brands that have utilized rap artists and/or their music in advertising campaigns?
What factors do you think companies consider when selecting rap artists to promote their brands? Please cite an example to justify your statement.
Write a two paragraph essay about an artist and brand. Please provide as much information about the partnership as possible.

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