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In this unit, you will become the marketing expert of a select health care system. By the end of this unit, you will be able to proficiently elaborate how health care marketing principles and theories can maximize effectiveness of a specific health care system.
To begin, select one (1) of the following health care systems that you would like to explore for this unit:
Home Health Care
The health care system that you selected will be the foundation for your unit 2 assignment. ( HOME HEALTH CARE)
Research a real-life health care organization that matches the system you selected. Describe its target market and services provided.
Evaluate the health care organization’s mission statement based on researched evaluation criteria.
What components does the mission statement contain? Lack? What recommendation would you offer to improve the mission statement?
Discuss how your selected health care system can legally market their services and products (e.g. federal requirements, state mandates, etc.).
Be sure to discuss applicable laws that may impact the marketability of the health care system.
Report your findings by using one (1) of the methods below:
3-4 page paper excluding front and back matter (APA standards apply)
4-5 page fact sheet for the general community.
Letter to the CEO of your selected health care system.
Infographic
Powerpoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
The use of first person is permitted for this assignment (excluding option 1). APA formatting (e.g. title page, conclusion, reference page, etc.) should not be used.
Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected. Plagiarism is not permitted and will result in academic discipline. All content submitted needs to be original.
*Hint: Try locating a health care system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you.
Reference: https://data.medicare.gov/
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