What basic principle of finance can be applied to the valuation of any investment asset?

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1. What basic principle of finance can be applied to the valuation of any investment asset?
2. Use the Gordon Growth Model. Gordon & Co.’s stock has just paid its annual dividend $1.5 per share. Analysts believe that Gordon will maintain its historic dividend growth rate of 4%. If the required return is 9%, what is the expected price of the stock next year?
Provide your rationale and the worked solution.

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