Executives using SWOT analysis compare internal strengths and weaknesses with external opportunities and threats to generate ideas about how their firm might become more successful. Ideas that allow a firm to leverage its strengths, steer clear of or resolve its weaknesses, capitalize on opportunities, and protect itself against threats are particularly helpful.
You will research the SWOT for your company and report out your findings below. Please be sure to include your INTERPRETATION of the analysis in terms of what your company should do/not do in each section. This section should be written out in complete paragraphs… at least one for each sub-section (SWOT).
COMPANY: INTERCONTINENTAL GROUP HOTELS
Internal Environmental Evaluation
Strengths.
What are the company’s strengths, and how can they be leveraged?
Weaknesses.
What are the company’s weaknesses, and how can they be mitigated?
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