What are other retailers doing – full service (higher quality/service) and lower-priced competitors?

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Learning Goal: I’m working on a english writing question and need an explanation and answer to help me learn.The purpose of this assignment: understand and explain PESTEL (macroenvironment), and microenvironment (customers’ expectations, market, competition, supply chain, distribution). Create SWOT1. Identify major PESTEL elements at the time of this case. Which elements create opportunities and threats? Refer to the PESTEL outline and specific variables for each (see link under ‘Week 2 Readings and Resources’ ). https://www.thepowermba.com/en/business/pestle-analysis 2. Discuss the microenvironment – furniture industry and market/customer expectations at the time of this case. What are other retailers doing – full service (higher quality/service) and lower-priced competitors? In other words, what might a young couple buying a home expect from a full-service retailer like Jordan’s or Cardi’s Furniture? What might price-sensitive buyers expect from places like Target or Walmart (Hint: boxed).3. How does this industry and market structure (full-service and low-end) provide a market segment opportunity for IKEA? 4. In terms of growth strategy, how might IKEA grow using a market penetration strategy (same products in current US market)? Product development strategy? Market development strategy? Helpful articles for Q4: https://www.g2.com/articles/ansoff-matrixhttps://www.mindtools.com/pages/article/newTMC_90.htm

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