Week 2 Discussion: Consumer Behavior Issue
Week 2 Discussion: Consumer Behavior Issue
Based on all the chapters in the course text, choose a consumer behavior issue (be sure to get instructor approval).
Any issue may be considered for this final assignment. The paper should also discuss what implications this issue has within an organization and a business practice.
Finally, make a recommendation for an action to resolve an issue and use the course content to support your position.
Suggestions for the paper include:
1. The impact of digital technologies on marketing strategies and consumer behavior; or
2. Marketing ethics and social responsibility.
The paper should be eight pages long, excluding title and reference pages, with at least a minimum of five resources – one being your text and a minimum of two from the Ashford Library, and two or more from other credible sources. The paper should also reflect proper APA format and style and integrate resources with in-text citations to support the writing. Vocabulary learned thus far in the course should be integrated throughout the paper
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You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.
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