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We recently visited Costa Farms. At Costa Farms® were passionate about plants! So much so that we grow more than 1,500 varieties on 5,200 acres.
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We recently visited Costa Farms. At Costa Farms® were passionate about plants! So much so that we grow more than 1,500 varieties on 5,200 acres. A 60-year-old family-run company, we started on just 30 acres when our founder, Jose Costa Sr. grew tomatoes and calamondin citrus. We started innovating and got into tropicals and houseplants. It didnt take long before we were introducing unusual new varieties. Were still at it today: Our Plant Hunter travels the world to find beautiful, easy-care plants for in and around your home.
Were dedicated to growing beautiful, healthy plants. To ensure you have the best-possible experience with our houseplants, we acclimate them from Miami conditions to those of the average home before shipping them to you. We grow our outdoor plants outside, so they dont struggle in your landscape after being raised in a greenhouse.
We take pride in releasing new plant varieties and collections so you can pick the right plants for your home, office, or other space. For example, Trending Tropicals® allows you to get rare, unique houseplants from around the world. And Exotic Angel® Plants provides you the opportunity to collect a wide variety of small houseplants, many of which are uncommon and sought after by collectors. Based on that answer the following:
As you saw from Mr. Bert Martinezs presentation and the tour of the
nursery, Costa Farms is dealing with a significant problem with inventorymanagement. Assuming the company has hired you as a consultant,describe the strategy you would recommend they take to resolve theissue. Be sure to discuss any resistance you anticipate from Mr. Martinezor other executives (e.g., Fabian Saenz, VP of Supply Chain, and WillyMaurer, Sr. Director of Transportation and Logistics) if they were toattempt to implement your recommendation. (250-375 words)2. Mr. Martinez discussed the importance Costa Farms places on supportingits employees. He mentioned, for example, that the company offerslanguage and math lessons to its less-educated workforce. Do you thinkthe company should continue to invest resources in such CSR-related
Page 2 of 2activities, given the challenges it currently faces with increased costs dueto inflation and other pressures? Why or why not? (250-375 words).
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