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We are required to produce an individual research report approx (2000 words) and conduct
professional research on our research topic
which was “effective strategies for outshining competitors on the food industry market” .
We should demonstrate
autonomy and independency in developing a research project, demonstrate theoretical and
practical subject-specific knowledge, and ability to collect and analyse data.
We should use the formative assessment points to receive feedback for their work and
improve their submission
(1) introduction • FA 2 – New Research Report.docx
(2) literature review • FA 4 – Literature Review on Effective Strategies.docx
(3) methodology • FA 5 – Draft Methodology.docx – (When you state your intentions (e.g. sampling), you need to justify your choices and explain why this is the right approach)
(4) results and discussion • Survey and Basic Data Analysis word.
(5) conclusion
Report should consist of (1) introduction, (2) literature review, (3) methodology, (4) results
and discussion and (5) conclusion:
• Introduction: establish the context of your research, research aim, objectives and
research questions
• Literature review: demonstrate subject-specific knowledge and provide a critical
review of previous studies in order to present the
context of your research and highlight
the importance of your chosen area
• Methodology: explain the chosen methodological approach (inductive vs deductive),
type(s) of data collected (primary vs secondary, quantitative vs qualitative) and the
research instruments (e.g. survey, interview). Explain the data collection process and
present the tools you used for data analysis. Provide a section to outline the limitations of
the study.
• Results and Discussion – explain, analyse and present your results. Discuss them in
the context of previous studies.
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