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Video reference links
Big Papa Breeze. (2016, September 18). Events: The Chicago Tylenol murders [Video file]. Retrieved from https://www.youtube.com/watch?v=EkACQFjpTOo (3:53)
GIBS Business School. (2014, February 13). Managing the Tylenol crisis [Video file]. Retrieved from https://www.youtube.com/watch?v=jtuvgAkKGqM (4:36)
Notredamebusiness. (2011, November 18). Tylenol crisis [Video file]. Retrieved from https://www.youtube.com/watch?v=zPccWPCF9Ak (3:43)
Description
The Tylenol crisis of 1982 is a great example of an ethical dilemma and how a company responds. This assignment will allow you to explore the company’s response.
Assignment Instructions
Watch the three videos on the Tylenol crisis and the crisis response. Write a two- to three-page paper on your reaction to the company’s response from a business ethics perspective. Be sure to cite the videos and any other outside sources in your response.
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