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Using a specific case study, assess the internationalisation approach adopted by the business to enter a foreign market. What are the advantages and disadvantages of the method which was adopted? (choose a study case related to the subject please) preferly UK based
The learning outcomes for this assignment are:
Critically evaluate the motives for, and barriers to, internationalisation
Demonstrate understanding of current levels and trends of global trade and business
Critically evaluate modes of entry available to business in the international process
Use standard margins: 1″ (2.5cm) on all sides.
Use standard Arial 12-point font size.
Use double-line spacing
Pages should be numbered consecutively.
use the main subject as a main reference
book title :
International Business
Edition: 4th
Author(s): Wall, S., Minocha, S. and Rees, B.
Date of Publication: 2015
Publisher: Pearson
Place of Publication: Harlow
and use 4 more references. please not that it has to be online articles, eBooks and please include the link in Harvard referencing style. finally do not make the assignment sounds very academic as english is not my first language.
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