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Unit 1 Assignment: Ice Cream Simulation
Scenario: You have an idea for an Ice Cream shop. You’re ready to apply what you have learned about marketing strategy (4 P’s) to launch your new business. Select the link below to play the ice cream simulation. In this simulation, you’ll need to make several decisions that focus on the Four P’s of the Marketing Mix. After you complete the simulation, prepare a 1-page (minimally) paper that addresses the questions below.
Simulation: Ice Cream Magnate (https://www.coursehero.com/study-guides/wmopen-principlesofmarketing/sim-segmentation/)
Questions:
In terms of the assigned reading for this unit, describe the marketing mix strategy you applied in your simulation.
Describe the segmentation criteria that you could use to more accurately identify the target market in the simulation.
Your paper should be a minimum of 1 full page in length in addition to a title page and references. Submit your paper to this assignment link by the end of Unit 2 as a single MS Word-formatted file.
For all assignments in this course, incorporate concepts from the assigned reading to support your analysis. To avoid issues with plagiarism, use in-text citations to distinguish between your own analysis and ideas taken from your reading. To demonstrate your understanding of the material, paraphrase your reading rather than pasting quotes into your paper. See this Quoting and Paraphrasing Handbook [link https://writing.wisc.edu/handbook/assignments/quotingsources/] for a very clear guide on paraphrasing.
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