Understanding Business-Level Strategy through “Generic Strategies”

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QUESTION
1.Prepare a 4-6-page business analysis that explains the generic business strategies for an organization, analyzes the business strategy used and the company’s business model, analyzes the corporate strategy of the company and the overall corporate structure and management systems, and analyzes the strategic fit between the business and corporate strategies.
 
Introduction
 
This portfolio work project will help you differentiate between business strategy and corporate strategy, and analyze the fit of a business strategy to an organization.
 
Scenario
 
The vice president of strategy has now tasked you with providing a business analysis of the organization’s business strategy. This includes level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies.
 
Your Role
 
You are a strategic analyst for the company you have selected to use in this course.
 
Requirements
 
Use information from the company’s website, the Capella library, and the Internet to complete this assessment. Write a business analysis that includes:
 

Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.

 

Analyze the business strategy the company uses in its marketplace approach. Provide examples of how the strategy is used to position the company in a competitive environment.

 

Analyze the company’s business model.

What are the core products?

How does the organization make money?

What is the customer value proposition?

What is the profit proposition?

 

Analyze the corporate strategy of the company. Include the product, geographical, and vertical scope in which it operates.

Has the company expanded from its original product line or field of operation?

Does the company own vertically related activities along the value chain for its products?

 

Analyze the overall corporate structure and key management systems.

Does the company employ diversification, vertical integration, or globalization?

Are global alliances part of the corporate strategy?

 

Analyze the strategic fit between the business and corporate strategies of the company.

 
Deliverable Format
 

The Business Strategy Analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.

 

In addition to the analysis, include:

Title page.

References page.

APA formatted references from at least five sources.

 

4-6 pages in length, in addition to the title and references pages.

 

Written for executive leadership.

 
Evaluation
 
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
 

Competency 3: Analyze the internal and external environments of an organization in order to formulate and implement successful strategies.

Explain the generic business strategies for a company.

Analyze the business strategy a company uses in its marketplace approach.

 

Competency 4: Apply strategic concepts and models to ensure the fit between strategy, organizational structure, capabilities, and goals; and the external environment.

Analyze a company’s business model.

Analyze the corporate strategy of a company.

Analyze the overall corporate structure and key management system of a company.

Analyze the strategic fit between the business and corporate strategies of a company.

 

Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.

Correctly format citations and references using current APA style.

Write content clearly and logically with correct use of grammar, punctuation, and mechanics.

 
Your instructor will use the scoring guide to review your deliverable as if they were the vice president of strategy. Review the scoring guide prior to developing and submitting your assessment.
 
ePortfolio
 
This portfolio work project demonstrates your competency in applying knowledge and skills required of an MBA learner in the workplace. Include this in your personal ePortfolio.
 
The following resources examine business strategies:
 

Porter, M.E. (1996).  What is strategy? Harvard Business Review, 76(1), 61–78.

 

Drucker, P. F. (1994). The theory of the business. Harvard Business Review, 72(5), 95–104.

 

Rothaermel, F. (2017). Strategic management concepts (3rd ed.). New York, NY: McGraw-Hill. Available from the bookstore.

Chapter 6, “Business Strategy: Differentiation, Cost Leadership, and Blue Oceans.”

Chapter 7, “Business Strategy: Innovation and Entrepreneurship.”

 

The following resources provide a closer look at corporate strategy:

Porter, M. E. (1987). From competitive advantage to corporate strategy. Harvard Business Review, 65(3), 43.

Rumelt, R. P. (1991). How much does industry matter? Strategic Management Journal, 12(3), 167–185.

Rothaermel, F. (2017). Strategic management concepts (3rd ed.). New York, NY: McGraw-Hill. Available from the bookstore.

Chapter 8, “Corporate Strategy: Vertical Integration and Diversification.”

Chapter 9, “Corporate Strategy: Strategic Alliances and Mergers and Acquisitions.”

The following resources examine the challenges of global strategies:

Ghemawat, P. (2007). Managing differences: The central challenge of global strategy. Harvard Business Review, 85(3), 58–68.

Rothaermel, F. (2017). Strategic management concepts (3rd ed.). New York, NY: McGraw-Hill. Available from the bookstore.

Chapter 10, “Global Strategy: Competing Around the World.”

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