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Added on: 0000-00-00 00:00:00Order Code: Question Task Id: 0
Internal Code: MAS6815
Business Research:
Tourism as a way for people to satisfying their needs such as travelling, exploring, and performing leisure activities. In fact, tourism destinations often attract tourist through their culture to create a motive for tourist to traveling and visit that particular destination. If the provider of the tourism industry fails to understand the needs and the motivation of tourists, it will reduce satisfaction of tourist about that
particular destinatination. Therefore, as the fastest growing sector, tourism should know how to attract the tourists of tomorrow. Since June 2017, the rate of visitation at Melbourne has been increasing gradually which reached to 2.8 million of visitors (Tourism Research Australia 2017) after experiencing a decline in last decade. As one of the largest visitor market, China has big contribution for Australia’s tourism
sector. Since December 2016, Chinese visitors to victoria have increased by 16.1% (Tourism Research Australia 2017), which has given a significant change for international visitor’s rate in 2016. Other than that, Chinese tourists also spent the highest expenditures that have been recorded. Based on this growth number of Chinese visitors, destinations Melbourne have been working towards attracting, retaining and meeting the needs of this market. Not only that, Melbourne also provides free Chinese official visitor guide. This such an opportunity for Melbourne businesses across the tourism industry and even Australia tourism sector which has led the national tourism organization of Australia to rearrange the national strategy market towards china in order to capitalise the continued growth of this market. Therefore, this research is conducted in order to discover the main reason of why Chinese tourists visiting Melbourne and explore the expectation of Chinese visitor about Melbourne.
Uploaded By : celina
Posted on : February 02nd, 2018
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