This is the assignment: ( at the end there are important information) OPTION 1:

By

This is the assignment: ( at the end there are important information)
OPTION 1: B2C Project: Comparison Shopping
The aim of this project to provide students with the opportunity to systematically compare Internet retailing and traditional retailing shopping experiences.
Instructions:
Pick a good or service that you (or someone you know) are planning to purchase. This could include products such as: shoes, medicine, toys, clothing, investment advice, groceries, wedding gift, insurance, sporting equipment, etc. Do NOT choose computer hardware or software, plane or event tickets, or books (these are too common).
The project report must begin with a title page, and a one-page executive summary.
First section,
Background:
description of the range of alternatives available to a potential buyer of this product;
explanation of the key purchase considerations, such as convenience and price.
You are expected to explicitly draw on theories and concepts presented in class and in your readings, and to apply them to this type of purchase situation.
Second section,
Shopping Comparison:
focus on two places to purchase the product on the Web, and two places to purchase the product in a physical retail establishment. Provide details of each of the four locations. You certainly do NOT have to complete the purchase of the product four times — just once! You do, however, need to get far enough into the purchase process to be able to systematically compare the four purchase experiences using the key purchase considerations you identified in the first section. A summary table is expected.
Final section,
Recommendations:
summary of practical recommendations for improving the purchasing process (not the entire website or store) of each of the four purchase sites.
Evaluation criteria:
✓ _background – 30%, > 850 words
✓ _shopping comparison – 35% > 950 words
✓ _recommendations – 25% > 700
✓ _style of writing (e.g. clarity), references – 10%
Words: 2500
What I want you to do is the First Section in bold and underlined
the business is a Printing on T-shirt business
This is the book that you can use for references
Kenneth C. Laudon, Carol Guercio Traver (2018). E-commerce 2017: business, technology,
society. Pearson
and I will attach the topics that were covered in class so make sure to touch on them

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