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This is a Collaborative Learning Community (CLC) assignment.
Create a PowerPoint presentation (minimum of 7 slides, including a reference slide) in which your group develops a creative strategy to increase demand or sales for a product or service offered by your local company. The presentation should include the specific type of appeal and execution-style that will be used to carry out the creative concept. Be sure to address campaign theme, major selling idea, product positioning, and evaluation of the campaign. Additionally, discuss how your strategy will take ethics into account.
Format your slides into the following sections:
Campaign Theme
Major Selling Idea
Product Positioning
Creative Concept: Explain the Appeal and Execution Style
Ethical Considerations
The presentation must be supported by appropriately cited research, with a minimum of three credible sources.
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