This is a brief essay! Please read the topics, answer and combine them into an e

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This is a brief essay!
Please read the topics, answer and combine them into an essay. DO NOT ANSWER IN TOPICS, each topic is one paragraph.
1- Technology has impacted the way mass media are delivered and consumed. // Explain this affirmation; why is this real?.
2- Based on what you know about “news” and social media, is it a good or bad thing people get their “news” from social media? // Be sure to defend the answer.
3- What is audience segmentation? How does a “segmented” audience differ from the traditional “mass” audience? On what basis are audiences segmented? Describe one real-world media example of the use of segmentation.
4- What do you consider to be the most “important” or significant aspect(s)/element(s) of the traditional communication process (encoding, decoding, channel, message, feedback, noise, etc.) and why? (Pick AT LEAST 3 and discuss.) // PLEASE USE ENCODING, MESSAGE & FEEDBACK.
5- There are four things that must be proven in order to win a libel case: First, the statement must be communicated to a third party; second, the person who saw or read the statement must be able to identify the person libeled, even if the name was left off; third, the statement must cause injury/defamation; and finally, the journalists and/or the organization must be at fault. Discuss these four elements and give your assessment as to whether they provide adequate protections to the public AND the press. Also, what differences exist depending on the TYPE of person who is claiming to have been defamed?
6- Newton Minow, Chairman of the Federal Communications Commission in 1961, in a speech about broadcasting “in the public interest,” said, “When television is good, nothing — not the theater, not the magazines or newspapers — nothing is better. But when television is bad, nothing is worse…” Do you agree with Minow? Why or Why not? Is his criticism applicable today? Why or Why not?
7- How do you differentiate between advertising and public relations? How are they similar? How are they different? Etc.
8- Why do radio stations use formats? Please begin your response by explaining what a format IS, then proceed to its purpose.
9- Several criteria for “newsworthiness” were discussed, including importance, interest, proximity, timeliness, controversy, the unusual and prominence. Briefly define and discuss which TWO of these criteria are most important and tell me why.
10- We have discussed throughout the semester the fact that many (if not MOST) of today’s mass media outlets – print, broadcast AND new media/online – exist as commercial entities/enterprises. As such, we noted that “news and information” is NOT necessarily the thing that the media are selling. Think about who buys directly from the media and how the media make their money. In that context, what ARE the commercial media REALLY selling? How does that often affect content – ESPECIALLY on the broadcast side?
11- From the development of movable type printing to the rise of satellite radio and television, the technological “cutting edge” (whatever that looked like or meant at the time…) has had significant influence on the development of the mass media. Using examples from your text, class discussions and your own thinking about the subject, outline the three technological “developments” that you believe to have had the most impact. Be sure to defend your answer.
12- Of what significance is the First Amendment to the U.S. Constitution to the world of Mass Media and Communications?
13- What communications role(s) do social networks play in today’s society? What role do social media play in your life? Explain.

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