This assignment SHOULD ONLY BE 400 WORDS NO MORE.
Congratulations! You’ve just been hired by Parabolic Communications as an assistant account executive. Parabolic is a strategic communications consulting agency that works with a wide range of clients in the government, nonprofit, and corporate economic sectors. The company is excited to have you on board. Your manager, account executive Gavin Hanson, knows you’re obtaining a master’s degree in the field and has been looking to hire someone with a passion for professional development.
HR has given you a welcome packet that includes a video introduction to the agency as well as some orientation materials, including your new business card and the org chart of your first project. Click through the packet to review the contents.
Gavin has just given you your first assignment: You’ll be working with the Commission on Public Relations Education (CPRE) to write a news release and revise the client’s media kit so that it is in line with the release. Gavin sends you a client brief to help you understand the requirements. As this is your first assignment at Parabolic, he’ll be coaching you along the way.
headshot of an African-American man with glasses in a suit and tie. He wears a friendly smile.
Inti St Clair / Getty Images
Memo From Gavin Hanson
CPRE Strategy Client Brief
Click here to read the brief.
Welcome to the CPRE team! Here’s some information to get you started.
Write a news release (around 400 words)
Client: Commission on Public Relations Education (CPRE)*
Briefing: Our client is concerned about the state of writing in the communications field (and in the general US population) and wants to re-release the results of a 2009 study. CPRE wants us to (1) prepare a news release on the results of the study, and (2) revise the associated media kit to make its contents engaging and relevant; although 2009 may seem like yesterday to some of us, a new study will provide important data on changes in writing competencies over time.
The media kit contains a backgrounder that complements and contextualizes the news release for members of the press. After writing the release, you’ll edit and update the existing backgrounder using information from the study. You’ll need to provide context for the re-release of the study. You will also write a fact sheet on CPRE to accompany the news release. CPRE will publish all three documents to its website so they are available to the news media.
As an FYI, I’ve attached some info on the client and how the news release fits into the overall CPRE work going on at Parabolic.
Gavin email signature
A Little More Context
This project is important for many reasons. First, strategic communications professionals must excel at writing. No matter what trends take over on social media or in other disciplines, communications professionals must exhibit stellar written communication skills. Working on the CPRE initiative will make you mindful of the standards you’re expected to uphold.
Second, this is a great opportunity for you to polish your own professional writing. You’re going to shape and revise the three deliverables so that they’re clear, succinct, in AP style, and likely to appeal to the news media.
You want reporters to “run with your story”; however, you are not drafting an argument or appeal. The purpose of your news release is to inform reporters about the state of writing in the United States. To that end, you should present facts so that they are clear and easily understandable. You should not be editorializing, making an argument, or issuing a call to action.
Please USE AP writing style in the press release. No intext reference citations.
Clients' Reviews about Our Services
Client ID 45637
Brilliant services. I ordered a 4 page essay and it was delivered in less than 24hours with every detail intact!
Client ID 45783
Aceassignment is the way to go. The writers are humble and patient with clients. I know this after using the website for about an year
Client ID 45214
My writer did a brilliant job. Not only did she delivered the paper on time and it was superb as my professor granted me an A without any criticism
Client ID 45009
I was running late with my assignment. I run into aceassignment on google, placed my order and within less than 18 hours my page essay was delivered. Thank you Aceassignment.
Client ID 45870
I've been using Aceassignment for about 2 years. My writer always delivers quality work. Mind you whenever I request for a revision it's always done ASAP and free of charge
Client ID 44218
At first, I was scared and hesitant about using this website. Didn't know if they would deliver, but they assured me they will. And for sure they did. I will definitely continue to use their service!
Client ID 45622
Easy to use website. You simply give your essay's instructions, make payment and before you known it the paper is delivered to you.
Client ID 43964
Unlike other platforms, this website is quite cheap and the quality is high. I have them manage my whole class and everything has been smooth this far.
Client ID 41996
Thanks for the excellent job. Swift and on the subject, just the way I like it. The Support team was quite nice to me, helped me with the order placing process.
Client ID 47654
They are a marvel. I love their support team, they are so polite, it’s like speaking to a butler or something. Very pleasant people and good service of course.
Client ID 45670
Thank you for the help, I took my time and ordered a 14 days long essay. It came much earlier, around 7 days after I ordered it. Oh, and it was good, of course. I like the writer who did that, will definitely use again.
Client ID 22368
What I received was great. I forgot to mention in the instructions field that I needed reference page and by default, there was 0 in the number of references. I was surprised to see a full-fledged reference page in my paper with relevant citations. Bravo!
Client ID 46325
I was bombarding him with fine tuning and he handled it professionally. Thank you I will hire again the writer
Client ID 456820
Provided exceptional essay writing help in a short period of time. I plan to work with writer on many more projects!
Client ID 36890
Awesome paper in such a short amount of time. Was in a jam with another service who didn't deliver, but my writer did the job correctly. I will use her again to do my essays for sure!
Client ID 41427
Pretty good essay writer. I only made a couple of adjustments. She caught some instructions for the essay writing assignment that I didn't even notice, including them which was a pleasant surprise. Definitely recommend.
Client ID 45009
It was a very long paper, but the writer followed all the instructions, and she even finished the paper 5 days before the due date. Will write an essay with her again, thanks!
Client ID 36984
Writer was timely and proficient. I had to ask for a revision, but I got it back quickly with no other issues. Would use this essay writing service again.
Client ID 42960
Paper writing was prepared and submitted prior to the completed request date, and there were changes made quickly after I requested. This paper writer was accurate with numbers.
Client ID 31638
The first time I ordered here and it was a success. I received my order on time and according to my instructions. Thank you!
Client ID 46041
When I first discovered this website I was hesitant on whether they will deliver a plag free paper. The support team reassured me of their plagiarism policy. In deed they kept their word as the paper I got was authentic and plagiarism free.