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The written work is to be done on Word and not to exceed the specified 500 word limit on the complete document. Over-length papers will be penalized.
Written Case Analysis Rubric
Analysis Sections Points
1. Opportunity Evaluation 25
Product/ Service strengths; weakness
Analyze market segment; potential
How attractive (or not) is the industry: Direct/ Indirect Competitors
Analyze trends; regulations; other issues
What is the stage: Risk? Proof? (secondary; primary; real)
Analyze pricing, including value added and margins
Your analysis: How good is the opportunity and long-term sustainability
2. Business & Marketing Strategy 25
Product/ Service strengths; weakness
Analyze market segment; potential
How attractive (or not) is the industry: Direct/ Indirect Competitors
Analyze trends; regulations; other issues
What is the stage: Risk? Proof? (secondary; primary; real)
Analyze pricing, including value added and margins
Your analysis: How good is the opportunity and long-term sustainability
3. Management 25
What are the management needs for the business to achieve its goals?
Evaluate management/ team v. needs: Education; expertise; industry; track record; motivation
4. Analysis and Recommendations? 25
Key pros
Key negatives
Financial Analysis – Specify how much money the company will make (projections) and any other financial information to make your case (ex. current financial performance and discuss its impact on future earning potential)
What is your recommendation – invest, more study or reject. Study costs. Must include quantitative analysis to further enhance your recommendation
Total 100
Paper Analysis: Analyze the key points from the paper in 500 words.
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