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QUESTION
Assume the role of the Marketing Manager of a newly designed product, your job is to carry out an audit of the environment and create a marketing plan for the future of the product.
Task 1: Find a new product on Indiegogo, Kickstarter or similar website with limited Marketing initiatives.
Tip: It is beneficial for you if the product you select has a reasonable amount of information e.g proposed price, product details etc. This will help you with task 2.
Task 2: Once you have decided on your product you should carry out an audit of the operating environment, researching the product, sector and environment.
You should consider the opportunities and challenges your product may face, these could include (but are not limited to) rivals, distribution, market demand etc.
Analyse how your product captures and demonstrates value.
Is your product truly innovative or is it just a slight variation of an existing product?
How does it differentiate itself from the rivals?
You should focus on the theories and concepts we have explored during the module such Creating Customer Value and Engagement, 4P, Delivery Customers Values
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