The marketing environment and organizational resources

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QUESTION

Question 1 (5 points)
1. Why is it important to examine the marketing environment and organizational resources before proceeding to develop a marketing database? What are some of the examples of organizational resources available as mentioned in the CRISP DM methodology?
Please use your own words. Do not simply define the stages.

Question 3 (5 points)
2. You want to make an entire school database with various tables. Create 3 tables: teachers table, students table, feedback table (feedback is about teachers) that will be part of the database. Complete an example of the conceptual, physical, and logical tables for the database. You can make up the fields as you think appropriate.
You can take a copy your diagrams. Write your thought process behind the tables as well to show your work.

Question 4 (5 points)
3. Next you want to discuss the importance of the database to your colleagues. Using Codd’s commandments we discussed and other important characteristics of the database, describe at least 3 important things about the need for this database. Explain it in your own words so your colleagues will understand. Don’t just define the commandments.

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