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The following are the six major research priorities of the Marketing Science Institute:
1. Delivering Customer Value
2. The Evolving tech of Martech and Advertising
3. Tools for capturing information to fuel growth
4. The rise of Omnichannel promotion and distribution
5. Organizing for Marketing Agility
6. Innovation NPD and Commercialization
Review Research Priorities 2020 — 2022 (Links to an external site.) , choose one of the subtopics (listed as 1.1., 1.2 or 2.1 2.2 etc…), and answer the following questions:
“What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in this area and what specifically do they recommend to explore further?”
Discussion Assignment Instructions:
Provide a 600 summary (formatted
according to APA guidelines) of the new research in this area from a minimum of
five new peer-reviewed journal articles and identify questions that need
exploring in future research.
Your discussion should be organized in a
three-paragraph format:
Introductory Paragraph: gives an overview and
definition of the topic you chose. At the end of the paragraph, it gives an
idea of how your forum is organized.
Current Trends Paragraph: In this paragraph, you will
discuss the themes that you found in the research from the 5 articles related
to your topic. This paragraph should be a synthesis of the research and not
just a listing of annotated summaries.
Future Research Paragraph: In this paragraph, you will
discuss areas of future research by referencing the 5 articles that you
identified. The future research areas should be based on the findings of the
authors of those articles rather than the general ideas you may have.
*A
reference section should then be included at the end of your discussion.
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