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The classic four P framework has been the foundation of marketing based on the early work of Jerome McCarthy’s book on Basic Marketing in 1960. Yet many writers have suggested that it may be worthy to consider, 5, 6, 7, or even 8 additional P’s within the marketing framework.
Question: Choose one of the suggested additional Ps discussed in Chapter 1 and explain why this might be included in the marketing strategy for organizations in the Healthcare industry. Support your explanation with at least one reference other than the text. To keep it interesting, try to choose a topic that has not already been discussed.
Review the discussion forum rubric to see how to earn full discussion credit.
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