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The chosen brand is Under Armour
Create a discussion post that includes the information below:
Include the brand you’ve selected from the list above to do your marketing internship with.
Evaluate the four utilities of customer value for the brand you chose and explain the reasons you selected the brand.
Provide a link to a representative tweet from your brand that you believe captures its unique selling proposition (USP).
Using your textbook, define what constitutes a USP in your own words.
How would you describe your brand’s USP?
How is USP reflected in your chosen tweet?
Analyze the three main aspects of Kotler’s Marketing 3.0 proposition for your brand:
Customers’ demand for engagement and collaboration
The globalization paradox
The drive for self-actualization
Be sure to use subject headers for each of the questions asked.
Review the Level Heading section of Introduction to APA (Links to an external site.) resource from the Writing Center for more information.
Your initial post must be at least 350 words.
Be sure to properly cite your textbook and at least one scholarly or credible resource in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) guide. Refer to the Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table for additional guidance on source types.
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