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The case this week is about a rather unorthodox startup – In Blue Handmade. Through many different platforms and outlets, they created a grass-roots following that has lead to a great deal of financial success. Read through the case Ch8 Case Activity -InBlue.pdf (attached) in order to answer the following questions:
1) When it comes to launching an growing a startup with very little money, what can you learn from Mary Lynn Schroeder’s story?
2) How has the ‘grass-roots’ approach helped AND hindered In Blue Handmade’s financial success?
3) Given In Blue Handmade’s humble beginnings and company culture, what are the next steps it should take to continue to grown and remain profitable?
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