The business plan must be typewritten and neatly packages in a form presentable

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The business plan must be typewritten and neatly packages in a form presentable to a financial institution or investor.
As some businesses are more complex, no specified number of pages is required. The key is to ensure that all critical portions of the plan are covered in sufficient detail to portray in-depth thought and effort. Some areas may not apply to all businesses.
Financial statements are important, and you are expected to provide pro forma balance sheets, income statements, break-even analyses, and cash flow projections.
The body of the paper should consist of a heading for each required element.
APA and writing is a main focus of this paper and should be executed with the utmost attention to detail.  Even in this business plan, you will need to cite source information as you would need to be ready to explain from where information derived. 
Third person writing is required.  Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).
Contractions are not used in business writing, so you are expected NOT to use contractions in writing this assignment.
You are expected to paraphrase and NOT use direct quotes.  You are expected to paraphrase, which can be learned by reviewing this link:
Outcomes You Will Meet by Completing This Project:
apply the basic steps involved in developing a comprehensive business plan for both starting and operating a business by creating your own business plan
describe and explain the environments that businesses operate in—social, economic, political, technological, environmental and legal
develop your business vocabulary and knowledge of concepts, trends, and current issues by applying them in all course work
demonstrate the use of software and Internet sources by researching and planning the start-up and operation of your business
demonstrate the use of a marketing assessment process to develop a marketing plan and a marketing strategy
analyze and explain projected financial performance, using selected financial ratios
Instructions:
Using the idea chosen in Project One and the sections written in Project Three, complete your business plan by completing the operating, financial, and executive summary sections of the plan.
Go back to Project 3 and using the feedback from your instructor, make improvements or updates to the first elements of the Business Plan.  Then, integrate the first part of the Business Plan into this project to bring together all elements of your Business Plan.
-Feedback from paper 3
-The target customer profile is covered well. missing are analyses of industry and sizing to determine market share.
-The Marketing Plan is spread out in various areas. See the comments attached. although the content is covered it needs to be brought together in a single section. Use proper subheaders.
-More than eight references were expected.
Use the format in The Elements of a Business Plan: First Steps for New Entrepreneurs except you will create an introductory letter followed by the Executive Summary as the first elements in the Business Plan.  Although the document that shows the format indicates that the Executive Summary is Step 7, it is important that the Executive Summary is at the beginning of the Business Plan so that a financial institution or investor can quickly read and understand your business idea.
Approach the plan as we did in class. Include the information retrieved from the research in the Action Plan as well as any other material you have gathered to complete the assignment. Be sure to compile the plan in the correct order and as directed in the class directed form. Course material and research should be used to support all conclusions.
Note: Feedback received from the part two should be reflected as corrections in the final draft and will receive 5 points in the rubric.
Feedback from part 2
-Pricing discussion is general at a high level. Some research and support for pricing strategy and how it can lead to profits must be provided.
-Some competitors are discussed. Lacking in use of Porter’s five forces model to analyze this.
-Although this was alluded to in this paper, funds to start this business and the cost of startup, including costs for online presence were not discussed. Operational costs were not considered.

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