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This assignment is an individual assignment.
This assignment requires you to complete a 2000-word report, to include the following
1. Review academic literature and discuss the role of digital analytics and website in digital marketing strategy.
2. Use various analysis tools, including digital marketing software and theory/theoretical framework, to analyse and evaluate the website of the Birmingham Hippodrome (https://www.birminghamhippodrome.com)
3. Recommend how the Birmingham Hippodrome can improve their digital strategy, focusing on the website, in the future.
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