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This assignment addresses a two part question.
1. Segmentation of potential patients has been made easier with the technology available. Once completed the segments contain targeted prospects that have some common elements between them. But this is where the marketing becomes difficult.
Each prospect within the segment may have different thoughts on healthcare. These thoughts may involve their key values, attitudes towards healthcare, and how they make decisions?
So, the question is: how can you uncover this information? Knowing this information will make the marketing easier and will increase business.
What messages do you send to them to get their business? How will you know what your marketing message should be to impact their decisions?
2. If you are able to uncover this information and market to these attributes will this give you new patients and their loyalty? If yes, why? If no, why?
Suggested length is 2-3 pages. Your paper will be run through the Turnitin (Links to an external site.) plagiarism detection tool.
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