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Submission Instructions
Working as part of a team, students will complete a Market Entry Strategy Project. Each team will:
• Select a country as a possible new market for a new video game system, the M-Box by MES-Sim Corporation. (We select Japan)
• Research and analyze that country.
• Recommend whether the market should be developed, or not, by MES-Sim Corporation.
Capstone Group Project Part 1 – Marketing Intelligence Report (MIR) (other people’s parts)
Capstone Group Project Part 2 – Business Environment Analysis Report (BEAR) (other people’s parts)
Description
In the BEAR, students will analyze the business environment in the market. Data that would be relevant could include, but may not necessarily be limited to, the following items: Political and regulatory stability, Legal system, Business customs and practice, Religion and culture, Economic analysis of key indicators.
Capstone Group Project Part 3 – Report on Opportunities for Market Entry (ROME) (My part)
Description
The ROME builds upon the BEAR and asks students to assess the import and export prospects for MES-Sim regarding the target market. The critical issue here is whether MES-Sim can effectively conduct international trade activities with the target market as a new base of operations? Therefore, the ROME builds on the BEAR and requires a significant amount of analysis to develop recommendations.
Capstone Group Project Part 4 –Market Entry Strategy Assignment (MESA) (other people’s parts)
(Website references only)
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