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Internal Code: MAS1854
Marketing Report Writing Assignment:
Task:
Aim: Conduct a marketing analysis of Ecostore
Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices– environment, society, resources use, etc (10%) (250 words)
1. Describe the following marketing strategies used by the company
A. Analyse the main products, services, suppliers and customers of the company (10%) (250 words)
B. pricing (10%) (250 words)
C. promotion (10%) (250 words)
D. distribution (10%) (250 words)
2. Compare the marketing mix to its competitors (10%) (200 words)
3. Make recommendations for improvement of marketing mix for product(s) to become more competitive
4. Include relevant sustainability aspects
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