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QUESTION
• Conduct an online search and write a brief summary of two to three issues of strategic significance that FedEx has encountered within the past 12 months. Sources used to respond to this prompt should be credible, but not necessarily scholarly.
• Which one of Porter’s generic competitive strategies best describes FedEx’s competitive strategies? Which strategy in the Miles and Snow framework best describes FedEx’s competitive strategies? Support your responses with reasons and evidence.
• Evaluate how effectively FedEx’s service strategy supports and reinforces its competitive strategy. Provide examples to support your answer.
• Discuss three issues in the strategy formulation process that FedEx should consider before changing any of its current strategies.
Sample Solutions
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