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Added on: 0000-00-00 00:00:00Order Code: Question Task Id: 0
Internal Code: MAS1893
Report Writing Assignment:
Task:
Overview
This assessment is designed to test the students’ ability to individually conduct an external analysis of an industry sector in a consumer or business market identifying marketing trends, opportunities and threats to effectively demonstrate their understanding of the market. The assessment will consist of a 1,000 word document assessment.
Details
The assessment requires students to select an industry sector in a consumer or business market in Australia to use as the basis for a succinct external analysis. Students must rigorously research both markets before selecting their final choice. Examples of markets include: retail, telecommunications, information technology, foods, automotive, resource, aviation/aircrafts, logistics and distribution, fast moving consumer goods or “FMCG”, and services.
The external analysis of the industry sector should cover the following:
Customer analysis:
1. How is the market segmented?
2. What is the customer motivation in this sector?
3. What are the unmet needs?
Competitor analysis:
1. Who are the competitors?
2. How do you evaluate the competitors?
Market Analysis:
The market analysis consolidates the customer and competitor analysis and enables marketers to make informed strategic judgments about the market and its dynamics.
1. Market growth
2. Actual and potential size
3. Trends and developments Key success factors
4. Market profitability
5. Distribution systems
Uploaded By : jack
Posted on : February 03rd, 2018
Downloads : 0
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